the role of the public information officer femathe role of the public information officer fema

You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Chris Mrela wrote a dynamite report on this a couple of years ago. You cantand dont expect them to stay there all of the time. Use the media area for all media releases and conferences. For more information on AP style, go tohttp://www.apstylebook.com. This awareness-level training is suitable for new PIOs. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Select this link to access a printable . An important part of your role as a PIO is to communicate with your community before something happens. Describe traditional media available for communication. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . It provides a framework for people from multiple agencies to work well together B. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu . Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. The PIOs primary responsibility to organizational leadership as an advisor is to: A. 17. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. 19. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. It will keep you focused and is the foundation for evaluating your campaigns success. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Public Information Officers | Indian Affairs - Native Americans in the Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Describe how to develop and execute a public awareness campaign. B. is not bound by public record laws. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Public information is a vital function in disaster operations that . * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). FEMA does not endorse any non-government Web sites, companies or applications. A social networking site is a great tool for: Now you know about the many tools available to get your message out. B. There are also professional social networking sites with sections for jobs. Better yet is the number of people who call and request preparedness kits! Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Develop relationships with other organizations PIOs B. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. The Incident Commander B. Do you know what to do to protect yourself and your family? Proactivity occurs during A. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. As with ICS, the JIS is as simple or complex as the needs of the situation. Determine who your audience is, what they need to know, and what they already know. Selects the right tools for the messages. One of the advantages of the Incident Command System (ICS) is: A. The press saw it. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Now that you have some tips for better writing, lets look at how to write a news release. FEMA does not endorse any non-government Web sites, companies or applications. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. What is the community sentiment toward your organization or the issue? Communication with internal agency personnel is A. not a role undertaken by a PIO. Write out the full term on first usage, as appropriate. Describe how to have a successful relationship with the news media. Recall preparation techniques that contribute to a successful media interview. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Campaigns that combine a mix of media are more likely to be effective in influencing people. Prepare a Go Kit filled with your tools, contact information, and other vital documents. 16825 S. Seton Ave., Emmitsburg, MD 21727 The good news is that preventing heat related illness is easy to do if you just use common sense. Please review the IS FAQ's for more information. Conduct research to determine which tool is best to meet your agencys needs. Timely updates and corrections to information in evolving incidents. News releases are one of the most commonly used tools for PIOs. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Avoid getting involved in these media disputes. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Its not complicated; its very easy for them, which makes for better reporting. User: 4. C. will transfer to a planning position if no media covers an incident. Holding the session indoors, if possible. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. A directory of your organizations Internet presence. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). D. Identify opportunities for public awareness campaigns. What are priorities within your organization? Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. .. Spelling- and grammar-checking tools (printed and computer software). Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Responsibilities of the Components of the ICS Organization. The message should be: How will you get the message to your audience? Managing Public Information for All Hazards Incidents How or what can your community learn from these events? ), John enjoys boating, swimming, and to fish. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Under the ICS, the PIO works for: A. News releases should provide accurate, factual information that is attributed to its source. Keep the subject and verb close together. They have access to the officials. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. FEMA IS-29: Public Information Officer Awareness Course Summary If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Even a few minutes of practice can make a big difference. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. There are all kinds of emergencies out there that we can prepare for. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Participants will benefit from participating in entry-level incident command system training prior to taking this course. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Join to apply for the Public Information Officer - 48752 role at University of California, Merced. A micro-blog is a type of blog where the message is shorter. 1. News releases should adhere to the Associated Press (AP) Stylebook. D. is only useful on television infomercials. Coordinate information being distributed to ensure consistency with other agencies messages. Consider your resources and your role in ICS. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Blogs to cover events as they are happening. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. 4. 524 0 obj <>stream 16825 S. Seton Ave., Emmitsburg, MD 21727 Resident/Non-Resident, Trainer Program, etc. Identify how messages should be conveyed. The heat on the desert floor isnt just a nuisance, its expensive & lethal. With passive voice, the subject is thereceiverof the action. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Allows access to one media representative from television, radio, print, and Internet to a restricted area. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Doug Miser. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Having such knowledge enables them to make informed choices that affect their health and well-being. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Preparing quality written products including news releases. Technology has a great impact on your ability to manage the message. Quantify results when evaluating public information efforts. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Emergency Management Institute Describe the role of the PIO in an emergency. 1. D. The ninety-five (95%) segment of the 95/5 concept, 5. (Unit 4), Apply public information techniques to a 5% scenario. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Social Media: Preparedness 101: Zombie Apocalypse. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. The most important point is is an example of a transition phrase or: A. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. The most popular social networking sites have groups, which offer chat boards for members. FEMA IS-29: Public Information Officer Awareness Answers They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. This awareness-level training is suitable for new PIOs. . Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. The National Incident Management System (NIMS) is:A. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Please review the IS FAQ's for more information. Select it carefully and choose your background wisely. endstream endobj startxref Access to the scene for information and images. . Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. This course can provide a basic understanding of the PIO function for those new to the position. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. These sites make it easy to establish networks of contacts. . The role of the public information officer A. is strictly dictated by the National Qualification System position task book. *F ;/7Bw1p i~$^y' _r] A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Describe the target audiences for the PIO. Public information entails the processes and systems that enable effective communications with various target audiences. 18. Uses correct grammar and contains no spelling or punctuation errors. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Many different social media monitoring tools are available. It can be taken alone or before Basic Public Information Officer Training (G290). C. is presented as a bad example of public information management. This course can provide a basic understanding of the PIO function for those new to the position. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Do not be afraid to put bad news first if that is the message. B. report to the Finance/Admin Section Chief when arriving at an incident. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. The word zombie comes from Haitian and New Orleans voodoo origins. Show emotion as appropriate, but dont use big gestures. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. They can be used for personal networking, professional networking, and sharing public information. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. For different audiences, you may need to write different products. (Passive). Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. A. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Identify the purpose of what you are writing and start with the main message. First name. * The social media links provided are for reference only. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. What do you want people to know or do after hearing your message? Once your campaign is implemented, the last step is to determine its success. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Lets review the different types of communication tools in more detail, starting with print media. Successful blogs are compelling and current, and encourage interaction with readers. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. In other words, express parallel ideas in parallel grammatical forms. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Functions of the Public Information Officer - emilms.fema.gov This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Email. Score .9906. Television is the main source of news for Americans. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. for the incident. Last name. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. Public information can help people make the right decision at the right time. the feedback has been, you know, we appreciate this. You should set a realistic deadline and interim benchmarks, as needed. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. Grab the attention of your readers so that they will continue reading. Example: Press Release Using Inverted Pyramid Format. Wear your uniform or neat, conservative attire if not in uniform. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Supporting information can be described as: A. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. %PDF-1.6 % For example, you can post videos, use social networking sites, and/or create a blog. When an emergency happens, ICS is implemented. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Another way to express your key message B. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Lesson 3 introduced the importance of establishing relationships with the media. Public Information Officer (PIO) - Emergency Management Institute FEMA IS-29: Public Information Officer Awareness Answers. Responds to the media while respecting restrictions on the release of sensitive information. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Many wikis are open to alteration by the general public without requiring them to register user accounts.
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